Branding

sacred heart hall

BRANDING

Mission Statement
The mission of Siena Heights, a Catholic University, founded and sponsored by the Adrian Dominican Sisters, is to assist people to become more competent, purposeful, and ethical through a teaching and learning environment which respects the dignity of all.

Our History

Siena Heights University is a transformative force for good. That’s why more than 95% of Siena Heights Alumni would recommend us to a family member or friend. Since 1919, we’ve been empowering individuals to not only make their individual dreams reality, but to also make the world a better, more peaceful place for everyone. We provide opportunities for our students to succeed both in the workplace and in their lives

1922 - Sacred Heart Hall
1922 – Sacred Heart Hall

Points of Pride

  • According to a recent study, more than 95% of Siena Heights Alumni would recommend us to a family member or friend
  • Our numerous alumni testimonials (et. al. Gabrielle Davis, Tod Marshall, Jacob Chi, etc.) proves Siena Heights indeed does change lives and is a “university of opportunity”
  • Siena’s long relationship with the federal TRiO programs on campus (Student Support Services, McNair, Upward Bound) has established us as a leader in educating underprivileged/undeserved student populations
  • Our 30-plus year history in successfully educating non-traditional students (College for Professional Studies) throughout Michigan and online shows we are a university for all ages, “meeting people where they are”
  • Our Theological Studies certificate program endorsed by the Diocese of Lansing educates and trains lay ministers for service within the Catholic Church
  • Our mission-driven outreach programs such as Creative Stages child drama, community-based learning and nursing provides a continuing impact on the community
students walking

Marketing Guidelines

The marketing guidelines includes branding and  standards for the University. You can download a pdf of the file below:


Ordering Business Cards
Click here to order business cards through our online ordering system. For step-by-step instructions, see the attached pdf below.


Ordering Name Badges
Click here to order name badges through our online ordering system. For step-by-step instructions, see the attached pdf below.


Powerpoint Template
The Siena Heights presentation template is a branded template that can be used by students, faculty, and staff. Download by clicking the link below:


Official Logos and Seals

Academic and University Logo and Seal
The University seal, originally designed for Siena Heights College in 1939, is based on the escutcheon of the Adrian Dominican Congregation and the centuries-old Dominican Shield. The shield on the seal combines traditional design elements with a wavy line symbolizing the heights (highs and lows) and an open book representing the pursuit of knowledge.

The seal is the primary university logo and is for official University business. The logo may be sized appropriately for specific uses, however, the proportions are not to be altered. Logos must be displayed in official school colors, unless permission is granted by University Marketing. Electronic files of the official logo, marks and nomenclature for silkscreen, embroidery, specialty items and related uses are available from this office upon request.

Athletic Logo & Marks Usage Guide
Siena Heights University identity logo and marks are only for use by the University’s athletic department and University – sanctioned sports and related organizations. SHU’s primary athletic logo is the “SAINTS” with a star embedded in a halo as the graphic mark above the nomenclature.

The halo represents the University’s “Saints” nickname, while the star symbolizes “One University” and “Think Higher.” A star also makes reference to SHU’s Dominican heritage. At birth, St. Dominic was said to have a star appear on his forehead. There should be never any text or graphics placed directly above the halo.

Athletic logos and marks should never be used in place of the primary SHU logo and/or seal, which are to be used for academic applications. Athletic logos should never be used to promote non-athletic related activities or events.

While the primary athletic logo is to be used for all Siena Heights athletic purposes, there are also a few variations of the primary logo designed by University Marketing that are acceptable. Also, an alternate “SH” mark is to be used for ball caps and identification elements on athletic uniforms.

Official SHU athletic materials must have at least one of these logos/marks. The logos may be sized appropriately for specific uses, however, the proportions are not to be altered. Logos must be displayed in official athletic colors. No other color applications are allowed.

The athletic logo and marks must be reproduced from artwork from University Marketing. Electronic files of the official logo, marks and nomenclature for silkscreen, embroidery, specialty items and related uses are available from the Marketing Office upon request.

Downloadable Logos and Seals
You may download these images by right clicking on the image and selecting ‘save image as’.