MARKETING AND COMMUNICATIONS

Marketing Department

We are storytellers.

Marketing and Communications is made up of a team of expert communicators, strategic marketers, creative designers, and compelling multimedia artists working to tell Siena’s story and build/enhance the Siena Heights University brand. Collaborate with us!

Help us tell Siena’s story. Keep us informed, share what you are most proud of and celebrate your achievements so that we can let the world know how Siena Heights University is a building a better world. 

That’s the Siena Effect!

Marketing christmas photo

Meet Our Team

Doug Goodnough
DOUG GOODNOUGH

Director of Marketing and Communications

Sacred Heart Hall 110A
517-264-7141
dgoodnou@sienaheights.edu

Doug heads the external marketing efforts for the University, including managing the strategy of the Sienaheights.edu website as well as brand and direct marketing campaigns. He also heads the communications and public relations efforts for the University. He is editor of SHU’s alumni magazine, Reflections. Doug is also the primary writer for the University, including the Daily Announcements that goes to faculty, staff and students each day.

Before coming to Siena Heights, Doug was a newspaper editor for nearly 20 years, During his journalism career, he received more than 60 writing, editing and design awards. He also worked in sports information and as an assistant baseball coach at his alma mater, Hillsdale College, where he majored in English. Doug was also a three-time all-conference pitcher/first baseman for the baseball team.

He also serves as a radio color commentator during the Saints home football games. An avid Detroit and University of Michigan sports fan, he also enjoys cooking, including whipping up his award-winning “Goody’s Wildfire Chili.”Add blockAdd block

Laura Harvey

LAURA HARVEY

Social and Multimedia Manager

Sacred Heart Hall 112
517-264-7144
lharvey1@sienaheights.edu

Through a creative lens, Laura tells Siena’s story through photos, videos, and social media. Her goal is to spread Siena’s message through content that is authentic, genuine, and compassionate. Laura also manages the multimedia work-studies and interns, and is constantly analyzing and adapting her social media strategies throughout the year.

Laura is a graduate of the art program at Siena Heights University. Previously, Laura worked in various management roles for Borders Books for more than ten years, and worked briefly as a bookseller at the Siena Heights Barnes & Noble.
Laura spends her off time playing tabletop RPGs, volunteering at her local animal shelter, and side hustling her photography business, Pixie Light Photo.

Jeff Masse

JEFF MASSE

Senior Design
Manager

Sacred Heart Hall 112
517-264-7145
jmasse@sienaheights.edu

Jeff Masse, Senior Design Manager, designs the alumni magazine Reflections for print and web, works with print vendors, manages our mail accounts, designs special projects, logos, branding, and sports marketing materials. His work designing the ‘Saints’ logo has led to a cultural shift on campus in sports and spirit wear.

Before Siena, Jeff studied art at Eastern Michigan University and worked at many Ann Arbor area businesses including, MedStat, Thompson Health, and United Way.

Jeffrey keeps our team in-check by always bringing new perspectives. He spends his free time golfing and is on the Siena Heights Golf League. On the way to work he jams to his favorite channels on xm radio, Ozzy’s Boneyard and Liquid Metal.

Liesel Riggs
LIESEL RIGGS

Senior Associate Director of Marketing and Communications: Professional Programs

Sacred Heart Hall 112
517-264-7147
lriggs1@sienaheights.edu

As the Associate Director of Marketing and Communications: Professional Programs, Liesel works closely with our Graduate and Adult Degree Completion programs, creating marketing plans and strategies, keeping track of analytics and working with marketing vendors on campaigns and ROI.

Liesel completed her Siena Heights degree through our campus at Monroe County Community College. She brings with her more than ten years of experience working in healthcare marketing, previously working for Mercy Memorial Hospital System in Monroe, Michigan.  She most recently completed her masters in Strategic Communications at Regent University in Virginia.

Most summers, you can find Liesel spending the weekends camping with her handy man, chef husband Jim. Catch up with her camping adventures on her Rambling Riggs blog at ramblingriggs.blogspot.com.

Lauren Fergus
LAUREN FERGUS

Digital Projects Coordinator

Sacred Heart Hall 112
517-264-7095
lfergus@sienaheights.edu

As the Digital Project Coordinator, she maintains the day-to-day operations of the Siena Heights web site (sienaheights.edu), which works to improve and support our brand online. She also designs and creates pieces for campus events and marketing needs, working in both print and digital.

A SHU graduate, she was an intern in the Marketing Office and has her BFA from the University’s art program. She worked as a graphic designer for a small-town newspaper and a communications company in Ann Arbor before returning to SHU.

She enjoys spending time with friends and going to concerts and events. She has two cats that she spoils, and enjoys making charcoal drawings – even dabbling in creating chalkboard art for special events. 

Ashley Brainerd

ASHLEY BRAINERD

Enrollment Communications Manager

Sacred Heart Hall 112
517-264-7
abrainer@sienaheights.edu

​As the Enrollment Communications Manager, Ashley assists in the technical implementation of search and communication plans for the College of Arts and Sciences, the College for Professional Studies, and the Graduate College.

Ashley earned her undergraduate degree from Siena Heights University in 2011, majoring in Theater, Speech, and Communications. Before coming to work for Siena, she was employed by the Croswell Opera House and the ProMedica Foundation.

Ashley spends her free time with her partner and their son hiking, riding bikes, and walking their puppy. On her own, Ashley enjoys playing volleyball, reading, and binge watching old episodes of “Friends” and “The Office.”